Two-thirds of Americans are ditching their favorite brands, here’s why

Airdate: November 17, 2022

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Many Americans are not including products from popular brands like Cheerios, Dawn, Reese’s, Heinz in their shopping carts, as inflation takes its toll.

According to the second annual Emarsys Customer Loyalty report, almost two-thirds of Americans are ditching their favorite brands to save cash.

The data shows that income, gender, political lines, and whether a brand is made in the U.S. or not, effects a customers loyalty to a retailer.

Mark Choueke, retail expert and author of Boring2Brave, one of Book Authority’s ‘Best B2B Marketing books of all time’, said customer loyalty is not disappearing but it’s evolving because consumers have more information about brands, which gives them more decision making power.

He also said, consumers are loyal to brands because of moral reasons, low prices, great customer service, personalized discounts and incentives; but retailers have to work harder than ever before to understand how to keep up with customers’ wants and needs.

“Families have less money to put food on the table,” Choueke said. “…Retailers are going to have to fight and work a lot harder to make sure moms, dads, business owners and people with households shop for their products this season.”