Aired; January 19th, 2024.
In a recent report conducted by Tern Bicycles, the state of diversity within the cycling industry has been brought to the forefront. The findings reveal a stark gender disparity, with men predominantly occupying the majority of roles in the cycling sector. Shockingly, women represent a mere 8% of bike workshop roles and 19% of customer-facing positions, reflecting a significant underrepresentation in these crucial areas of the industry.
Delving deeper into the gender dynamics, the report notes that women fare slightly better in administrative roles, holding 40% of such positions. However, despite this presence, the progression to senior leadership roles remains limited for women within the cycling industry. This raises questions about the systemic barriers that may hinder the upward mobility of women in this field.
Moreover, the report sheds light on the ethnic diversity gap in cycling participation. Among urban ethnic minority groups, a staggering 74% do not currently engage in cycling, despite 55% expressing a desire to start. This underscores a notable disparity between interest and actual participation, pointing to potential barriers that prevent certain communities from fully embracing cycling.
In response to these findings, we turn to Adriana Atencio, the Executive Director of The Common Wheel in Lancaster City. As an expert in the field and a leader in an organization dedicated to promoting biking accessibility, Atencio brings a valuable perspective to the conversation. Her insights could provide a nuanced understanding of the challenges faced by women in the cycling industry, as well as shed light on initiatives aimed at addressing the ethnic diversity gap in cycling participation.
The Tern Bicycles report serves as a call to action for the cycling industry to address these disparities head-on. Achieving gender and ethnic diversity within the sector not only fosters a more inclusive environment but also unlocks untapped potential for growth and innovation. With Adriana Atencio joining the discussion, there is an opportunity to explore practical solutions and strategies that can be implemented to create a more equitable and accessible future for cycling enthusiasts across diverse communities.
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